Today’s consumers are becoming wiser, the U.S. being the trendsetter in the Philippines when it comes to food crazes. Recent studies in the U.S. say that consumers are now more health-conscious and look for nutritional value in their food.
In the past, American consumers patronized products that tasted good, were convenient, and could be consumed on the go. Now, they want not just convenience and great taste but nutritional benefits as well from their food.
STATEMENT OF THE PROBLEM
The main concern of this study is to examine the perception and attitude of selected residents in Lucena City about health food.
The study sought to answer the following questions:
In the past, American consumers patronized products that tasted good, were convenient, and could be consumed on the go. Now, they want not just convenience and great taste but nutritional benefits as well from their food.
STATEMENT OF THE PROBLEM
The main concern of this study is to examine the perception and attitude of selected residents in Lucena City about health food.
The study sought to answer the following questions:
- What are the factors considered by the respondents when buying food?
- What is the respondents' perception of health foods or healthy diet?
- What is the health consciousness level of the respondents?
- How are the entrepreneurs catering to health food business supported or patronized by the respondents?
- What general implication could be derived from this study?
Copyright © 2007 All Rights Reserved
0 comments:
Post a Comment